Scientific roots
Creative catalyst
Born from an R&D project in partnership with UCLouvain and Sirris, our methodology is grounded in academic research, tested in over 130 Labs and continues to deliver results.
We studied the variables that influence collective intelligence and creativity from how groups are formed, to how we guide conversations, to how physical space supports ideation.
ABC book
Journey to co-creation
A
Atmosphere
B
Blueprint
C
D
Diversity
E
Etc.
Atmosphere
We design for the often-overlooked elements of creativity.
Our Lab Room is a space where creativity feels natural and enjoyable. We carefully consider every sensory detail: from materials and lighting to music and scent, to create an environment that supports and inspires the creative process.
Blueprint
Trust and psychological safety are the foundation of co-creation.
We foster an atmosphere of openness and care, where everyone feels free to express themselves.
Thanks to a structured methodology using purpose-built canvases and the guidance of an experienced facilitator, we foster a high level of psychological safety.
Here, participants can explore, propose, and co-build ideas without fear of judgment, regardless of their background or expertise.
Collaboration
True innovation doesn’t happen in isolation. It grows at the crossroads.
Each Lab is a collective experience built around a shared mission. We design dynamic interactions, from brainstorming and co-design to prototyping, that actively engage every participant. To do this, we use design thinking methods and creative tools for problem-solving and idea generation, always involving the client as an active participant.
Everyone contributes, enhancing synergy and driving the creative process forward with purpose and clarity.
Diversity
Diversity fuels innovation.
Unlike traditional “closed” innovation models—where ideas stay locked inside organizational walls— VO Lab cultivates open innovation by connecting your teams with unexpected voices and fresh perspectives.
