Lab Blueprint

Co-define your strategic positioning 

Once your identity is established, it needs to become a strategic lever. Lab Blueprint helps you define your value proposition, priority targets, and communication territory to structure a useful and differentiating brand strategy. 

What we do together 

• Environmental and trend analysis 
• Target segmentation and prioritization 
• Value proposition and key benefits 
• Unique Selling Proposition 
• Actionable communication territory 

Why it’s valuable 

• You clearly identify your opportunity and differentiation zones  
• Your message resonates with your real audiences  
• Your marketing decisions align with clear strategic positioning