Lab Attribute

Co-create your brand’s living DNA 

Every strategy begins with a question of identity. Lab Attribute helps you examine, question, or (re)build the intangible foundations of your brand: what drives you, what you promise, what you embody. 

What we do together 

• Mission, vision, and brand values 
• Promise and tone of voice 
• Brand name and baseline 
• Symbolic territory and imagination 
• Cultural and semantic alignment 

Why it’s valuable 

• You have a strong, coherent, and mobilizing compass  
• Your teams, partners, and audiences understand what you represent  
• Your identity gains power, emotion, and clarity