Challenge
How can we leverage diverse stakeholder interviews to uncover the most impactful risks and opportunities for your sustainability strategy?
In preparation for EMAS certification, 16 in-depth interviews were conducted with clients and suppliers, selected to represent the diversity of VO’s agencies, sectors, and sustainability engagement levels. The objective: better understand their CSR challenges and expectations, beyond commercial exchanges, to strengthen relationships and ground the Lab’s SWOT analysis in real-world insights.
The participatory methodology transformed these interviews into collective internal and external SWOT review sessions, followed by prioritization exercises to identify high-impact risks and opportunities for VO.
